How To Properly Measure Your Instagram Engagement Numbers
When building a business on Instagram, everything you do should be focused on 1. maximizing the number of people who look at your content and 2. care enough about it to take action whenever you ask them to do anything (tap, click, buy, comment, share, think, etc.).
You can buy or hack your way to millions of people looking at your content, but if none or a very low percentage of them care enough about it to engage with it (like, comment, share, save, repost, etc.), then how can you expect them to make the even more involved step of visiting your website, or buying your products, or donating to your charity, or being interested in the products you promote? You can’t (and you shouldn’t)…